The Pre-Listing Playbook for Sellers

Posted by Chase Heiland on Monday, September 8th, 2025  2:15pm.


Set yourself up for a successful sale with these key Steps


Listing your home is not just about putting it on the market. It is about setting the stage for a smooth, profitable, and low-stress transaction. Whether you are selling to upsize, downsize, or relocate, the preparation you do before your home hits the market can directly influence your outcome.

In today’s Bozeman market, serious buyers are informed, selective, and ready to move quickly. That means your home needs to show its best from the very beginning. This pre-listing playbook outlines the most important steps sellers should take before going live.


Step One: Clarify Your Goals

Before scheduling a photographer or staging appointment, it is important to clarify your priorities. Are you aiming for a fast close, top dollar, or maximum flexibility for your next move? Your timeline, financial goals, and lifestyle plans all influence the strategy we will create together.


Step Two: Conduct a Property Walk-Through

Through the Montana Move Method, I begin with a full property walk-through. Together, we will evaluate condition, identify strategic upgrades, and assess which improvements will actually create value. This is also where we determine if professional cleaning, painting, or repairs are needed.


Step Three: Understand the Local Market

Bozeman’s real estate market is made up of many micro-markets. Pricing and buyer behavior in Triple Tree Ranch, Gran Cielo, and Westbrook may differ significantly. Using data and recent comparables, we will create a custom pricing strategy that attracts interest while protecting your equity.


Step Four: Prepare the Property for Presentation

This is the stage where your home begins to transform. We coordinate professional staging, photography, and, when appropriate, videography and drone footage. Our goal is to make your home stand out both online and in person. If you already live out of state or are relocating in advance, we can manage this entire process for you.


Step Five: Finalize Your Launch Timeline

Every listing has an ideal window for maximum exposure. Together, we will determine when to list based on your needs, seasonality, and market conditions. Once everything is in place, we schedule your go-live date and begin building momentum through pre-marketing and agent outreach.


You Do Not Have to Navigate This Alone

Preparing to sell is a process, but it does not need to be overwhelming. When you have a clear strategy, experienced guidance, and a tailored plan, you can move forward with clarity and confidence. That is what the Montana Move Method is designed to deliver.


Connect With a Real Estate Advisor