About 122 W Wallace Street
Step into ownership of Boot Hill Mercantile, ideally positioned on Wallace Street along Virginia City’s main commercial corridor with direct frontage on the historic boardwalk. Featuring genuine frontier charm and a proven retail operation, this offering includes the business, inventory, and real estate, presenting a rare opportunity in a market where private ownership is limited and opportunities like this are highly sought after. Originally home to The Madisonian newspaper, the building carries a rich legacy that is immediately felt upon entry. Set in the heart of Virginia City, this location places you among one of the most well preserved frontier communities in the American West. Original hardwood floors, vintage displays, and a striking stone exterior create an atmosphere that resonates with visitors seeking a true Montana experience. This is the kind of space that draws people in and keeps them browsing. Currently operating as a successful mercantile and gift shop, the business benefits from high volume seasonal tourism, strong foot traffic, and a location that captures the flow of visitors exploring Virginia City’s boardwalks, historic theaters, and gold rush era landmarks. The approximately 1,971± sqft layout is functional and inviting, offering flexibility to continue the existing retail concept or introduce a new vision such as a specialty shop, gallery, café, or curated Western brand. Recent updates include the addition of a bathroom in the rear portion of the building, where there is currently a storeroom. This creates the potential for employee accommodations or housing, adding another layer of functionality to support business operations. With its established presence, highly usable layout, and prime location, Boot Hill Mercantile is well positioned for an owner-operator or investor looking to step into Virginia City’s tourism driven economy. Surrounded by recreation, history, and a stream of visitors from across the country and around the world, this property is positioned to capture the energy of one of Montana’s most visited historic destinations. This property offers more than just income potential. It offers a place in a destination known far beyond Montana for its preserved history and authentic visitor experience. Shown by appointment only. Contact your agent to schedule a private tour and experience this opportunity firsthand.
